Sunny skies, long hot summer days and short nights accompanied by fun filled beach activities, musical concerts and exciting night lifestyle activities continue to ensure that Durban attracts both local and international visitors to the city and kept them entertained throughout the 2018/19 festive season.
This comes after months of planning by Durban Tourism to ensure that the city remains the number one destination in South Africa. In building up towards the festive season, Durban Tourism embarked on an aggressive marketing approach, with a number of activities and activations at a global and national level to ensure that the city remains the preferred destination this summer.
“Durban is ready for millions of visitors that will be coming from all corners of the world. We are rolling out the red carpet for everyone who will be coming to our city this festive season,”says eThekwini Mayor, Zandile Gumede.
She added, “The summer campaign began with a launch in Gauteng and Mangaung in September and October. Through collaboration with with our strategic partners, we welcomed the first British Airways direct flight between Durban and London in October. Durban Tourism launched our 2 new Ricksha Buses, hosted a beachfront walkabout together with KZN EDTEA MEC Sihle Zikalala, Metro Police, and we declared the festive season officially open when we turned on the Festive Season Street Lights on Dr Pixley kaSeme.”
Projections for 2018 Festive Season indicates an increase of 4% compared to last year. Durban is expected to receive 850 000 visitors to city during the festive season with projected direct expenditure of approximately R2.8 billion and projected GDP contribution of R3.12 billion and sustained jobs of 7600 created during the festive season. Durban hotels have reported occupancy to be above 80%
Over 55 000 visitors dispersed around Durban townships visiting a number of lifestyle experiences and major events. Townships are central to tourism and economic participation and we have projected a direct economic spend of over R85 million through a number of events supported by Durban Tourism.
“Since the beginning of the Durban Summer Love festive season campaign, Durban has had a full busy calendar for 2018 with a number of major events hosted throughout the city”,said Phillip Sithole, Deputy City Manager: Economic Development and Planning Cluster. Durban Tourism’s focus is on promoting the beachfront experiences as it is one of key attractions that attracts a number of domestic and international visitors.”he added.
Durban Tourism has had a fully packed schedule that kept attracting visitors to the beachfront and ensured that they are entertained. Beachfront activities began in November when the city hosted the first ever Public Viewing Area (PVA) for Soweto Derby Telkom Charity Semi Final at New Beach with attracted well over 15 000 visitors to the beachfront. This year, EThekwini Mayor, Zandile Gumede, will host the Durban Summer Beach Festival on New Year’s Eve 31 December 2018 at the Durban Beachfront consisting of high profile artists with the free fireworks display.
Major events play a major role in mobilizing visitors to the city and Durban Tourism has supported a number of events with an estimate of over 300 000 projected visitors to our city attending these events.
PLACES TO VISIT AND THINGS TO DO IN DURBAN
Durban as a destination offers more value for money and a variety of offering and experiences for visitors to the city. Durban Tourism campaign aims to reignite the love for beach promenade, which is world renowned for being warm and has products for the whole family.
Visitors can choose from a variety of activities starting at Station Drive 43 – off Umgeni Road, Davenport Road precinct, Zazi Street in Clermont, Mackurton Road – Swapo Road in Durban North, take a ride on Umngeni Steam Train and can choose to visit from a number of art and craft markets that offer unique shopping experiences with antique shops, quirky little delis and coffee shops. Furthermore, we want to encourage people to visit areas that are outside of the City Centre including areas like Inanda Heritage Route, The Valley of 1000 Hills, Aliwal Shoal, Station Drive Precinct, Florida Road, Umhlanga, Isithumba and many other areas that have national historical significance.