Tourism is the backbone of our city’s economy and we continue to put emphasis on its recovery as a result of the COVID 19 pandemic which has hit this sector in an unprecedented way.
Integral to the resuscitation efforts, is our tourism recovery plan and to that end it has been a particularly busy time for the eThekwini’s destination promotion agency, as the city of Durban embarked on a robust national roadshow to encourage citizens to visit our city. We are competing for a slice of the highly contested domestic tourism sector and our inter provincial campaign kicked off in Gauteng, followed by stops in Mpumalanga, Limpopo and will culminate in the Western Cape.”
The Durban Tourism Roadshow has been a collaborative effort between Durban Tourism and some of its key partners in the industry, and was centred around the call to visit Durban, to rediscover the hidden gems that Durban has to offer all year around as well as a precursor to the Durban July Experience.
Durban is the ultimate holiday destination for families regardless of the season. The City is also a preferred venue for business meetings and conferences. Testament to that are the eight nominations that we received in the prestigious World Travel Awards, cementing the quality of our tourism, hosting, hotel and conferencing abilities.
Our doors are open for business and we urge our visitors to continue to adhere to the safety regulations. Enjoy our city in a responsible manner.